“What would make young people crave buses?”



The team visited Stagecoach's head office and arranged for a bus and driver to visit the school for the afternoon. This got them thinking about drivers, bus stops and general marketing camapigns. Gathering this information helped the team to create and hone their ideas and set them on course to deliver them to Stagecoach.



A film, short play, scale models and recommendations on marketing, loyalty schemes, bus stop safety and bus design. A clear picture emerged of what matters to young people that drew attention to the familiar and forgotten.



“The quality of the ideas and presentation was excellent. One idea in particular struck a chord and I’ve asked my Marketing team to look at how we can pilot it.” Brian Souter, Chief Executive, Stagecoach Group plc.